tāo
Tao Liu is a New York-based digital designer and a member of the artist collective //PIXELMOUTH.
Tao Liu is a New York-based digital designer and a member of the artist collective //PIXELMOUTH.
Follow The Machine
Event brandingVisual Direction
Print Ephemera
Adobe Photoshop; Illustrator; InDesign
The power dynamics between user and machine have become unclear - constantly reversing roles between servant and master. What happens when we let go of our own knowledge and Follow the Machine? The machines are often functioning at a different level from our own understanding, being both literal and proverbial black boxes whose inner workings are too complex to understand. From our perspective, the output of the machine is seemingly random, and why it chooses what it does is almost divine.
The Mandarin character for “randomness” can be directly translated to “Follow the Machine”, trusting that the machine has the answer to whatever question we have, the machine itself has become a modern oracle.