tāo





Tao Liu is a brand designer, motion designer and creative director of //PIXELMOUTH.



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Cult of Consumption

Event Production
Visual Direction
Brand Identity
Print Ephemera
Cult of Consumption is a two-show event series that took place during a 3-week residency. It's a thematic exploration into the worship of consumption.

In both physical and digital mediums, consumption is prioritized as the solution to all problems. Trouble sleeping? Buy a new pillow. Trouble finding love? Try these apps. Feeling existential dread? Indulge in a doom scroll. Cult of Consumption brings those feelings to their absurd extremes, creating a Cult that engages in practices of worship and adheres to three tenets of Consumption as the unifying divine.

The cult worships the Hand -- a symbol of commercial consumption, free to take and hoard; the Mouth -- a symbol of physical consumption, decaying all that it consumes, and the Eye -- a symbol of digital consumption, absorbing without acquiring.